Las Vegas’ first permanent esports arena, run by venue and content production facilities Allied Esports, has hired the Premier Partnerships sponsorship sales advisory firm to broker commercial deals for the venue.

The Esports Arena Las Vegas at Luxor Hotel and Casino (pictured) is on track to open in early 2018 and will be the flagship venue of the Allied Esports Property Network covering North America, China and Europe.

“Esports Arena Las Vegas presents an unparalleled opportunity for multiple brands to get in on the ground floor of what we expect to be the global destination for championship esports events,” said Jud Hannigan, chief executive of Allied Esports International. “Premier Partnerships has the relationships and the experience to bring this first-of-its-kind platform to market and find partners that understand the unique vision we have set forward.”

The 30,000-square-foot site will feature a high-tech, multi-level, modular arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios. The arena will provide a championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.

“We are thrilled to be working with one of the most innovative and forward-thinking global esports networks,” said Randy Bernstein, chief executive of Premier Partnerships.

“As esports continues to capture the attention of hundreds of millions of gamers and spectators worldwide, we are excited to work with the Allied team to build bridges between corporate partners and this fast-growing industry. We look forward to inviting leading brands to partner with Esports Arena Las Vegas, the undisputed global benchmark for esports competition venues.”

Allied Esports revealed earlier this year that it will add 10 to 15 new locations to its network of properties over the next few years.

Image: Tomas Del Coro