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Swindon Town signs stadium naming rights deal

English League Two football club Swindon Town has agreed a stadium naming rights deal with The Energy Checking company.

Under the agreement, the club’s County Ground home will now be known as The Energy Check County Ground.

The Energy Check, which is an international energy consultancy that aims to reduce its customer’s energy consumption, carbon footprint and energy costs, will benefit from in-stadium branding.

In addition, the firm will work with Swindon to deliver energy reductions through energy efficiency measures throughout the stadium.

Steve Anderson, Swindon’s chief executive, said: “This deal represents a significant move forward commercially for the football club and sustainability.

“The rebranding of stadiums within top-flight football has been happening for over a decade and we felt that the time had come to explore such opportunities for Swindon Town.”

Swindon Town’s chief operations officer, Mark Isaacs, added: “With having The Energy Check on board the football club have already benefitted by securing a new contract for the supply of energy to The Energy Check County Ground which will result in reducing our energy costs over the next five years.

“We will also be working together to further improve our operational efficiencies by identifying energy saving opportunities across The Energy Check County Ground and I look forward to working alongside the team at The Energy Check over the coming months.”

Image: Swindon Town