NBA basketball team the Charlotte Hornets has continued efforts to transform Spectrum Center into a mobile-friendly arena by introducing fan-friendly pricing at the venue.
The Hornets, and partner Levy Restaurants, will implement the initiative on several Spectrum Center concession items through the Hornets App. During the 2018-19 season, fans using Express Ordering on the Hornets App will pay prices that are 35-45% below the normal menu prices.
Fan-Friendly menu items include pretzels for $3 (£2.30/€2.60), hot dogs ($4), nachos ($4), popcorn ($6) and 22oz sodas ($3). As part of the Fan-Friendly Pricing, a 12oz Bud Light beer ($7) will be introduced for the first time at Spectrum Center.
Fans can receive the discounted pricing by using the Hornets App for Express Ordering or In-Seat Delivery, or by scanning their Buzz ID on the Hornets App in the new App Zone on the 200 level of the arena.
“Last year when we re-launched the Hornets App, we committed to making Spectrum Center a mobile-friendly arena and this is the next step in enhancing both our mobile and in-arena experience,” said Hornets president and vice-chairman Fred Whitfield.
“As an organisation, we pride ourselves on providing great value for our fans and our new Fan-Friendly Pricing does just that. As we continue to enhance our mobile strategy and refine the offerings on our app, we want to be sure we are providing features that benefit our fans and their experience at our games.”
Fans using Express Ordering on the Hornets App will be able to pick up their orders at the six concession stands that have Express Pickup lines. Fans who have access to In-Seat Delivery can also receive the same offerings on hot dogs, 22oz sodas and 12oz Bud Light beers.
In addition, the area surrounding the Craft Beer Garden outside section 203 will become known as the App Zone, in which only mobile and credit card payments will be accepted. The three concession stands in this area will also offer the Fan-Friendly Pricing for fans using their Buzz ID on the Hornets App to purchase hot dogs, nachos, popcorn, pretzels, 22oz sodas and 12oz Bud Light beers, as well as 32oz souvenir sodas and bottled water.
The Hornets Fan-Friendly Pricing will launch at the team’s preseason game today (Tuesday) versus the Miami Heat.
Image: Matthew D. Britt