Schafer Condon Carter (SCC), an independent brand and technology agency, has been named the agency of record for Pacers Sports & Entertainment, which operates the Indiana Pacers NBA basketball team.

Pacers Sports & Entertainment also incorporates the Indiana Fever WNBA team and operates the Bankers Life Fieldhouse arena, among other properties.

As part of the agreement, SCC will drive creative strategy for all Pacers Sports & Entertainment’s affiliates. SCC will work with the Pacers to expand its ‘We Grow Basketball Here’ initiative and also drive fan engagement and ticket sales for the team.

The agency will also assist the Pacers with major events such as the 70th NBA All-Star Game, which will be held at Bankers Life Fieldhouse in 2021.

SCC chief executive David Selby said: “We are thrilled to be working with the entire Pacers organisation. As Midwestern sports fans ourselves, we have been very impressed with Pacers Sports & Entertainment and their rich history and success, and are excited to work together to further build fan passion, excitement and engagement across their exceptional portfolio of franchises.”

SCC has worked with the Chicago Cubs Major League Baseball franchise for the past seven seasons. SCC worked on the ‘#FlyTheW’ campaign for the Cubs, which drew acclaim during the team’s World Series-winning season in 2016.

Todd Taylor, chief sales and marketing officer for Pacers Sports & Entertainment, added: “SCC brings a well-informed understanding of the dynamics of sports marketing as well as retail. Their success with the Chicago Cubs, among many other clients, is one of the primary reasons we selected them as our partner.

“The mission is to reinforce our brand and core values with basketball fans throughout the state, and we believe SCC will be an excellent partner in helping us to accomplish this.”

Image: Christophe95