Payment processing solutions company Shift4 Payments has partnered up with NFL American football team the Las Vegas Raiders and its new Allegiant Stadium, while Spanish LaLiga football outfit Athletic Club has teamed with oil and gas company Petronor in an effort to encourage more sustainable energy usage at its San Mamés stadium.
The Las Vegas-based firm will serve as the official credit card processing company of the Raiders and Allegiant Stadium (pictured last month), as well as a sponsor of the new 65,000-seat stadium, which is due to open with a Garth Brooks concert on August 22.
All payment transactions at Allegiant Stadium will utilise Shift4’s fully integrated suite of secure payment technologies including QR Pay and SkyTab mobile devices. These solutions are uniquely adapted to changing consumer preferences, including a new focus on contactless technologies, and are designed to provide a seamless experience for both customers and businesses.
Jared Isaacman, CEO of Shift4, said: “As a Las Vegas-based company that processes over 3.5 billion transactions annually, including for many of the largest casinos on the Las Vegas strip, we cannot wait for the inaugural season to kick off, and to show off how seamlessly our payment solutions work for customers and businesses alike.”
The partnership agreement provides Shift4 extensive branding and signage throughout Allegiant Stadium including digital advertising and prominent logo placement around the venue, television, print and radio advertising, and promotional events supporting the local business community. In addition, the partnership features an exclusive club space, the ‘Shift4 Club,’ within the stadium.
“Because Allegiant Stadium has been designed to be an unparalleled, state-of-the-art facility, we need to bring in reliable partners who can help us deliver an incredibly fun and easy experience to our fans and Shift4 certainly fits that bill,” said Raiders president Marc Badain.
“We hope our visitors and valued merchants will be especially impressed with Shift4’s contactless and mobile payment technology that makes stadium purchases so fast and easy. Additionally, the fact that Shift4 Payments is Las Vegas-based is certainly a plus.”
Legends Global Partnerships represented the Raiders to secure the partnership with Shift4 Payments as a part of its duties as the stadium’s official premium ticketing and sponsorships agency. The agreement continues a busy month for the stadium in terms of commercial deals.
Outdoor advertising company Lamar this week agreed a deal with Allegiant Stadium to become its exclusive out-of-home advertising provider. Last week, multinational brewing company Molson Coors agreed a deal to become the official beer and a founding partner of Allegiant Stadium.
Meanwhile, the three-year deal between Bilbao-based Athletic and Petronor, also located in the Basque Country, is focused on two key areas. It intends to enable Athletic Club to decarbonise its energy consumption, both in its facilities and through its pioneering mobility program. Athletic intends to move towards a consumption based only on green energy, in part produced at its facilities.
Secondly, the deal also seeks to make it easier for the club’s fans to access more environmentally friendly, low CO2 energy. With this in mind, solar panels will begin to be installed at Athletic’s facilities, beginning at San Mamés, in order to supply part of the club’s energy consumption.
People living in a 500-metre area around San Mamés will be able to contract part of the energy generated by Petronor through this venture. Fast charging stations will also be installed for the club’s fleet of electric vehicles, members and supporters, both at San Mamés and its Lezama training ground.
Image: Allegiant Stadium
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