Corinthians launches virtual stadium platform

Campeonato Brasileiro Serie A football club Corinthians has launched a virtual platform to provide fans with a closer look of its Neo Química Arena.

The São Paulo-based club said the ‘Neo Química Arena Virtual’ initiative will give supporters a “100% digital visitation” experience of the stadium.

Through any device that is connected to the internet, fans will be able to access different areas of the stadium as part of a 360-degree experience. Supporters can view the pitch from any area of the stands, and also sample views from the pitch, dressing rooms and press areas.

The platform will feature an interactive menu, which will provide fans with shortcuts that lead directly to the desired area of the stadium. Over the course of the year, more content, services, interactivity and tools will be added to the service.

José Colagrossi, head of marketing, communication and innovation at Corinthians, said: “For Corinthians fans who live outside the city of São Paulo and have not yet had the opportunity to go to Neo Química Arena in person, this is a chance to get to know Casa do Povo from the inside.

“Anything that can bring the fans closer, regardless of where they are, is very welcome at Corinthians. That’s why we celebrate the arrival of Neo Química Arena Virtual.”

Corinthians has teamed up with stadium sponsor Neo Química on the initiative. Neo Química, a Brazilian pharmaceuticals company, acquired naming rights to Arena Corinthians in September 2020, with the deal worth R$300m (£41.5m/€49.1m/$56.1m) over 20 years.

Neo Química Arena has a capacity of 49,000 and opened ahead of the 2014 FIFA World Cup, where it hosted six fixtures including the opening match between Brazil and Croatia.

Image: Neo Química