Fan Experience Archives - The Stadium Business

Vodafone connects with Wimbledon

Posted by Bradley Rial
on 17th January 2022

Telecommunications company Vodafone has agreed a multi-year deal to become the official connectivity partner of the Wimbledon tennis tournament. As part of the agreement, Vodafone will use its conn...

Tags: 5G, AELTC, Fan Experience, Vodafone, Wimbledon

Cardinals, BetMGM lift lid on first NFL stadium sportsbook

Posted by Rob Ridley
on 14th January 2022

Arizona Cardinals and BetMGM have revealed a first look at their plans for the first retail sportsbook at an NFL stadium. The sports betting and iGaming operator, and the franchise, have released ...

Tags: Arizona Cardinals, BetMGM, Fan Experience, NFL, Sportsbook, State Farm Stadium

Mixhalo raises $24m in Series B funding

Posted by Bradley Rial
on 16th December 2021

Wireless networking technology company Mixhalo has raised $24m (£18m/€21.2m) in Series B funding, with Fortress Investment and L-Acoustics among the investors. Mixhalo, which was founded in 2016...

Tags: Audio Technology, Fan Experience, L-Acoustics, Mixhalo

Climate Pledge Arena, Seattle Kraken enter NFT market with Orange Comet

Posted by Rob Ridley
on 15th December 2021

NHL expansion franchise the Seattle Kraken and its new home, Climate Pledge Arena, have delved into the digital sports memorabilia space by agreeing a multi-year partnership with Orange Comet. The fu...

Tags: Climate Pledge Arena, Fan Experience, Memorabilia, NFTs, NHL, Orange Comet, Seattle Kraken

AT&T steps up United Center experience for Bulls, Blackhawks fans

Posted by Rob Ridley
on 14th December 2021

US telecommunications company AT&T has unveiled new 5G-based experiences for Chicago Blackhawks and Chicago Bulls fans at the United Center. AT&T, the official 5G innovation partner of the...

Tags: AT&T, Chicago Blackhawks, Chicago Bulls, Fan Experience, NBA, NHL, United Center

Brisbane Bullets aim for fan XP boost with Komo

Posted by Richard Mulligan
on 13th December 2021

The National Basketball League’s (NBL) Brisbane Bullets have partnered with audience engagement platform Komo to enhance and personalise fan encounters at Nissan Arena and beyond. Komo’s Digit...

Tags: Brisbane Bullets, Fan Experience, Komo, Nissan Arena

ASM Global engages Qualtrics to track fan experiences

Posted by Bradley Rial
on 2nd December 2021

ASM Global has entered into a partnership with Utah-based tech business management firm Qualtrics to create new fan experiences at live events as venues adapt to a post-pandemic environment. As pa...

Tags: ASM Global, Fan Experience, Qualtrics

Manchester City to form digital Etihad Stadium through Sony partnership

Posted by Bradley Rial
on 30th November 2021

English Premier League football club Manchester City has entered into a partnership with Sony to develop new digital fan experiences, including a virtual recreation of the Etihad Stadium. It is ho...

Tags: Etihad Stadium, Fan Experience, manchester city, Premier League, Sony

MLB eyes fan experience benefits with Adobe extension

Posted by Rob Ridley
on 24th November 2021

US software company Adobe has agreed its second major partnership with a focus on fan experience in the space of a month after expanding its deal with Major League Baseball (MLB). Adobe has held t...

Tags: Adobe, Baseball, Fan Experience, MLB, Technology

Emelec claims first with rooftop-restaurant venture

Posted by Rob Ridley
on 10th November 2021

Ecuadorian Serie A football team Club Sport Emelec has claimed a first with the official unveiling of a rooftop restaurant at its Estadio George Capwell. Blu Rooftop is a joint venture between the...

Tags: Club Sport Emelec, Ecuador, Estadio George Capwell, F&B, Fan Experience, Football, Guayaquil, Restaurants

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