CAA Icon replaces Legends for Clippers arena project

The CAA Icon agency has been hired as the new owner’s representative for Intuit Dome, the under-construction new home of the NBA’s Los Angeles Clippers, and will replace Legends Project Development in the role.

The VenuesNow website, citing industry sources, reported that CAA Icon was recently hired by the Clippers to conduct an audit of the arena, and Legends officials are said to have been told last week that they would not be involved with the project going forward.

CAA Icon’s parent company, CAA Sports, has already worked with the Clippers to sell naming rights to the 18,000-seat arena, which is scheduled to open in 2024. Financial software company Intuit was announced as the naming-rights sponsor of the arena in September as part of a 23-year deal reportedly worth more than $500m (£396m/€469m).

The Clippers confirmed to VenuesNow the switch from Legends to CAA Icon but did not provide any further information.

Intuit Dome has been designed to create an intimate and intense fan experience through features such as ‘The Wall,’ which is comprised of 51 uninterrupted rows of seats that include a dedicated supporters’ section; a two-sided halo scoreboard encircling the bowl with an acre of LED lighting; and an 80,000 square foot outdoor plaza, surrounding a full-size outdoor court.

Technological advancements within the $1.8bn Intuit Dome will allow for frictionless concession stands, enabling fans to spend more time in their seats.

CAA Icon has recently managed Allegiant Stadium, the new home of the NFL’s Las Vegas Raiders, while its portfolio also includes Co-op Live, the new arena being built in the English city of Manchester. It is also working on Geodis Park, the new home of Major League Soccer team Nashville SC which is due to open at the weekend.

The Clippers have shared Staples Center with the Los Angeles Lakers and NHL ice hockey team Los Angeles Kings since it opened in 1999, but have long been seeking a home of their own. Intuit Dome is being built a short distance from SoFi Stadium, home of the NFL’s Los Angeles Rams and Chargers.

VenuesNow’s report added that Legends Project Development has been selected as the owner’s representative for the renovation of Rogers Centre, home of Major League Baseball’s Toronto Blue Jays.

Image: LA Clippers