GroundWOW brings new grand scale logo to Emirates Old Trafford pitch

GroundWOW has unveiled its latest creation after printing a grand scale logo for Emirates Old Trafford’s partner University Academy 92 (UA92) on the Test cricket venue’s famous pitch.

The intricately designed artwork measured 5m wide by 9.5m long and was positioned directly in front of the Pavilion stand, in full view of the fans and cameras.

The world’s first autonomous ground printer robot exemplified its cutting-edge capability by operating in 10mm pixels to create an incredible work in super high resolution.

GroundWOW said: “Onlookers remarked on the incredible detail, the precision, and the absolute uniqueness of a technology able to accomplish such detail.

“Each swirl, line, and dot in the UA92 logo was included to create a pixel-perfect replica for the Lancashire v Derbyshire encounter. While players on the field scored boundaries, North-West based tech innovators GroundWOW continue to push technology boundaries as they continue their roll-out across sport.”

For this project, GroundWOW deployed a 3m wide boom head designed for install speed on grand scale activations in tight operational windows.

The electric vehicle also deploys up to 95% less paint than traditional methods, making it a more environmentally friendly option – no doubt a major driver of the technology firm’s increasing profile.

GroundWOW paint is turf, animal and human safe and when it comes to the removal of the image, the on-board AI that manages the paint deposition serves to make washing off or growing out easier than it has ever been.   

GroundWOW added: “With a raft of subscriptions available tied to a range of product options suited to specific use cases, the technology is truly accessible to clubs and entities in all leagues, from grassroots to professional, at all levels of any given sector. This gives every club and venue the chance to create a new revenue stream from their existing land and take sponsorship opportunities to a new level.”