English Premier League football club Wolverhampton Wanderers has launched ‘One Pack, One Planet’, a new project featuring four key commitments to environmental sustainability.
The project was publicly launched on Saturday during Green Football Weekend as Wolves defeated Liverpool 3-0 at Molineux. Plant-based food options were available on the concourse at Molineux, with supporters receiving a 20% discount on the spicy bean roll and Bombay potato pie.
Wolves players and match officials also wore sustainable green armbands to promote Green Football Weekend and highlight the initiative. One Pack, One Planet branding also featured on the matchday programme, on pin-badges worn by staff and on LED perimeter advertising around Molineux.
As well as a commitment to be net zero by 2040, the project’s key goals focus on addressing waste, protecting the natural environment and embedding sustainability across the club.
The campaign’s four headline commitments in full are: working towards becoming a net-zero football club by 2040; embracing a circular economy, minimising waste and maximising reuse; protecting the natural environment and supporting a wilder future; and embedding environmental sustainability across the club while engaging, educating and communicating around sustainability.
The project has been launched after a recent fan survey found that 85% of supporters care about environmental sustainability and climate change, with more than 80% feeling Wolves had a responsibility to reduce the club’s own environmental impact and the same number agreeing supporters had a responsibility to make more sustainable choices. More than 1,000 Wolves fans took part in the survey.
Wolves will establish a fan focus on sustainability and the environment and consider supporters’ views, feedback and suggestions.
The club is 100% supplied by renewable electricity and has already begun putting other practices into action, such as extensive LED lighting replacements across Molineux. The club’s catering partnership with Levy UK has also ensured vegan food options are available on concourses, and reusable drinks cups have been trialled.
Wolves also partnered with Reconomy Group, a global tech-led provider of circular economy-focused services, which became a sustainability partner ahead of the 2022-23 season.
One Pack, One Planet is a culmination of a year-long partnership with Football For Future, which has delivered a range of sustainable activity at the club and introduced a training workshop for senior management. FFF also helped Wolves develop a club-wide environmental sustainability strategy, underpinned by departmental action plans.
Steve Sutton, Wolves’ facilities, safety and security director, said: “We know there is still much work to do, but we’re proud to lay out our environmental sustainability commitments today in One Pack, One Planet. We hope that, in working towards the four goals pledged here, Wolves can become leaders in football’s transition to global net zero.”
