A 50,000 square-foot wrap has been added to State Farm Stadium ahead of Super Bowl LVII in what represents the biggest such project the National Football League (NFL) has undertaken.
The home of the Arizona Cardinals hosts the NFL season finale on Sunday as the Kansas City Chiefs take on the Philadelphia Eagles. The wrap installed on one side of the stadium has around 25,000 square feet of its area allocated for 24 projectors to display graphics showcasing the state of Arizona.
The graphics display on a loop for three minutes, with the wrap to stay in place through Super Bowl Sunday. “It is a story of the landscape of Arizona, celebrating this very special region of two teams coming together for the Super Bowl, our biggest celebration,” said Daphne Wood, director of events for the NFL, according to local broadcaster 3TV/CBS 5.
“We have never had a wrap this big on a stadium. This is the largest wrap we have ever done of a stadium side.”
The NFL worked with local company Blue Media on the project, with installation commencing last month. The process involved consultation with locals to ensure Arizona was represented accurately.
“That’s really what it boils down to, that labour of love of making it really special for the fans and something elevated for the teams to experience and really feel like they’ve made it,” said Wood.
Audiovisual systems manufacturer Daktronics continued its partnership with the Cardinals in September by delivering an upgraded LED video display in the north end of State Farm Stadium with the Super Bowl in mind.
BetMGM and the Cardinals also debuted the first sportsbook at an NFL stadium, ahead of the team’s 2022 regular season opener.
The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-square-foot entertainment destination featuring state-of-the-art sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch games.