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State Farm Stadium fitted with new Daktronics display ahead of Super Bowl

The new 3,500 sq ft Daktronics display installed at State Farm Arena

Headline image credit: Daktronics

The sports display specialists lands another NFL upgrade – this time ahead of Phoenix hosting next year's Super Bowl in February

Audiovisual systems manufacturer Daktronics has continued its partnership with the NFL’s Arizona Cardinals by delivering an upgraded LED video display in the north end of State Farm Stadium.

The display was manufactured and installed over the summer ahead of the Cardinals’ first pre-season home game and will be used when State Farm Stadium hosts the Super Bowl in February next year.

The display features 10-millimetre pixel spacing and measures 30 feet high by 117 feet wide. It is 44% larger and has more than seven times as many pixels as the previous display, while retaining the ability to show all game information, scores and statistics.

Two ribbon-style displays were also fitted to supplement the main display and create an improved atmosphere for fans. These displays feature 10-millimetre pixel spacing and add to the entire system which now totals more than 20,000 square feet of digital display space.

Jay Parker, Daktronics’ vice-president of live events, said: “This upgrade will have State Farm Stadium prepared to host the largest football game of the year while also bringing an improved game-day experience to Arizona Cardinals fans all season long. We’re honoured to continue our long-standing relationship with the team and venue as we build something we can all be proud of in Arizona.”

Daktronics holds partnerships with a host of sports teams around the world, including Real Madrid, the Los Angeles Clippers and the Kansas City Chiefs.

When partnering with the Clippers in June, Daktronics crossed the $800m (£696.1m/€800.2m) mark for orders in a single fiscal year. The wide-ranging deal will see Daktronics provide displays at the Clippers’ new Intuit Dome arena, which is scheduled to open in 2024.

Daktronics is set to provide the venue with the largest ever double-sided halo display in an arena setting. The scoreboard will be almost an acre in size and will look to provide an enhanced experience at Intuit Dome, which will have a capacity of 18,000.