Twickenham Stadium has furthered its association with Lyfecycle, self-destructing plastic technology developed by British firm Polymateria, by announcing that the London venue’s plastic cup event waste will be turned into team benches for use across grassroots rugby union.
The move comes almost a year on from the launch of its ‘self-destructing’ plastic cup under Twickenham’s ‘Define Your Legacy’ campaign.
The announcement is just the latest in a series of innovations from the venue, including December’s introduction of carbon labelling across its match day and non-match day menus, which seek to both promote circular solutions to events-based waste, but also leave purposeful legacies.
Following the roll out of the new benches, event planners can see the direct benefit of their event in grassroots sport, adding to the legacy benefits of hosting at Twickenham.
“It’s important that all of our customers know that every time they hold an event in Twickenham, they are directly and positively affecting grassroots rugby,” said Nils Braude, managing director of Twickenham Stadium. “It’s not always as visible as this, so it’s nice to give them a picture – literally – of their waste being transformed from rubbish to a really useful piece of kit for local rugby.”
Twickenham Stadium’s cups used at the Autumn Nations Series were collected and repurposed into sustainable benches with the help of Lyfecycle and their community recycling partners Impact Solutions and Circular 11. The cups were cleaned and shredded before being mixed with recycled plastic. This mixture was then melted and shaped into planks for the bench.
“The bench is expected to last for decades, but when it eventually reaches the end of its life, it can be recycled into a new timber alternative product,” said Connor Winter, co-founder at Circular 11.
“We may battle it out on the pitch, but the fight against plastic pollution requires all of us to be on the same team. This unique donation from Twickenham Stadium and Lyfecycle will serve as a reminder that we can all make a difference, no matter how big the challenge may seem.”
The Lyfecycle benches are already being used as part of the Rugby Football Union’s ‘Good for Rugby’ initiative and are benefiting clubs around the UK.
Braude added: “Twickenham Stadium is proud to be at the forefront of sustainability efforts in the sports industry. However, we recognise that this achievement would not have been possible without the support of our guests.
“By participating in our recycling and waste reduction efforts, they have shown their commitment to a more sustainable future. We hope that this bench will serve as a powerful symbol of the positive impact that we can create when we work together as a team – both on and off the field.”