The San Francisco 49ers NFL American football franchise has sealed a new multi-year partnership with Lexus to create a new field-level club at Levi’s Stadium carrying the brand of the luxury carmaker.
Lexus has become the ‘official luxury vehicle’ of the team, with the Lexus Lounge offering a unique gameday experience to club members.
Outfitted with Lexus branding and model Lexus vehicles at exterior entrances, the club is accessible for all fans with field-level seats behind the South endzone and will include all-inclusive food and drinks.
Lexus Lounge ticket-holders will have the opportunity to watch 49ers players enter and exit through the player tunnel, which is directly connected to the luxury space.
The 49ers said that the Lexus Lounge would provide “one of the most unique and up-close fan experiences in the NFL”.
“Lexus is a true leader in luxury,” said Kevin Hilton, vice-president of corporate partnerships at the 49ers. “As two brands that prioritise creating meaningful memories, we both look forward to providing fans with a backstage-like gameday experience with the new Lexus Lounge.”
Marcus Williams, general manager at Lexus Western Area, added: “We are thrilled to partner with the San Francisco 49ers organisation where we share a drive for the fans to experience amazing. Lexus is looking forward to elevating the fan involvement with the new Lexus Lounge and other exciting elements at Levi’s Stadium.”
The Lexus Lounge is scheduled to be open for the 49ers regular-season home opener on September 21 against the New York Giants.