#SBS24 next month in Manchester! Welcome Wembley Stadium, Oxford United, Juventus FC, Sodexo Live!, Croke Park, Sviby, Stadio Algarve, Keppie Design, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Worldpay, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Events

5.45m litres of beer later… 15 up for iconic Berlin Arena

Featured image credit:

Mercedes-Benz Arena vice-president and managing director Ole Hertel believes attendance figures over the past year show that the Berlin venue can look forward to a bright future as it celebrates its 15th birthday.

The facility has hosted a total of 1,992 events since opening in 2018, with 18.1 million visitors coming through the doors. However, having staged an average of 133 events per year over its lifetime, the latest 12-month period has brought an above-average 192 events to the renowned venue, giving Hertel cause for optimism.

“We will continue to strive to provide the ideal setting for top-class entertainment in the future,” he said. “In the past 12 months, we have seen how people are drawn to unique live experiences. That’s why we’re looking forward to the next 15 years with excitement and optimism, despite all the current and certainly future challenges.”

The venue revealed some startling consumption figures to mark the anniversary, revealing how

223 tonnes of French fries, 594,000 currywursts, 332,000 bratwursts and 1.875m pretzels had been eaten over the 15 years. Each visitor has supped nearly a third of a litre of beer each on average – with 5.45m litres consumed in total – as well as nearly a quarter of a litre of non-alcoholic drinks, with a total of 4m litres consumed.

The venue, which is operated by AEG Europe, opened 15 years ago with a hectic four-day schedule that featured performances by Metallica, Herbert Grönemeyer and Coldplay, as well as a debut home win by ice hockey team Eisbären Berlin.

Image: Mercedes-Benz Arena