Merchandising

Barcelona launches Camp Nou memorabilia venture

Featured image credit: FC Barcelona

Featured image credit: FC Barcelona

Spanish LaLiga football club Barcelona has launched a new memorabilia product range, which will enable season ticket holders to purchase their old seat at the Camp Nou.

The Camp Nou is currently undergoing major renovation work as part of the Espai Barça project. As a result, Barcelona is spending the 2023-24 season at the Estadi Olímpic Lluís Companys.

Season ticket holders will have two weeks to purchase their seat from the ‘old’ Camp Nou. From November 14-27, members who are not season ticket holders will be able to buy seats. The seats will then go on general sale.

The seats have been carefully marked to ensure that season ticket holders can buy their own. Three different designs are available, with prices starting at €99 (£87/$105).

Members will also be able to buy a piece of the Camp Nou turf, or a section of the goal nets. Fans can also buy what Barcelona has described as “ethical, sustainable diamonds”, which have been made from the carbon in the soil that was used during the club’s final match at the stadium against RCD Mallorca on May 28.

The diamonds will come with a certification of authenticity to detail the source of the carbon. The club will be selling 0.50 carat diamonds, 0.10 carat ensigns, bracelets and necklaces, with products starting from €499. All diamonds will include an NFT (non-fungible token) so fans can authenticate their traceability via the blockchain.

Barcelona’s arch rival, Real Madrid, recently launched a similar venture to sell off items removed from the Estadio Santiago Bernabéu as part of its major redevelopment project.

Real Madrid has launched a dedicated website for fans to purchase items from the ‘old’ Bernabéu in what the club claims is the most ambitious and extensive memorabilia programme in the history of sport.

More than 100,000 items will be available from the stadium, including seats. Revenue generated from the venture will be directed to education projects for social development and inclusion organised by the Real Madrid Foundation.