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Merchandising

Levy enlisted to run Wolves Megastore at Molineux Stadium

Levy UK + Ireland is set to take over the management of Wolverhampton Wanderers’ retail operations at Molineux Stadium.

Featured image credit: Molineux Stadium by Bill Boaden/CC BY-SA 2.0/Wikimedia Commons

Levy UK + Ireland is set to take over the management of Wolverhampton Wanderers’ retail operations at Molineux Stadium.

Featured image credit: Molineux Stadium by Bill Boaden/CC BY-SA 2.0/Wikimedia Commons

Premier League football side Wolverhampton Wanderers has extended its partnership with current hospitality providers Levy UK + Ireland, making the company it’s new retail partners.

Levy will manage the Wolves Megastore at Molineux Stadium as well as the club’s online store. The company will continue to provide catering and hospitality services in addition to retail operations.

Levy has been Wolves’ hospitality providers since April 2019, taking care of food and drink across all matchday and non-matchday events at the 31,750-seat stadium in addition to catering at the Sir Jack Hayward training ground.

“We’re excited to strengthen the partnership between Levy UK + Ireland and Wolves,” said Levy UK + Ireland managing director Jon Davies.

“By taking on the retail operations we can boost the retail offer, amplify the club’s identity, and enhance the fan experience within both the retail and food and drink arenas.

“We have a reputation for excellence, quality and innovation and Levy Merchandising is committed to improving the matchday journey at Molineux and beyond.”

The decision to enter the merchandising market is in line with Levy’s aim to engage with fans on a broader scale. The company will also design and manufacture a wide range of sportswear.

Furthermore, Levy will produce a range of souvenirs and accessories.

The Levy Merchandising offshoot was launched late last year and prides itself on all of its products being ethically sources with factories that have undergone strict audit processes.