Featured image credit: Allianz Arena
Allianz Arena, home of Bayern Munich, is set to become a concert venue for the first time through a deal that will see it step in whilst the German Bundesliga football club’s former home, Olympiastadion, undergoes redevelopment.
Through the deal between Allianz Arena München Stadion (MSG) and Olympiapark München (OMG), 20 years after football moved from the Olympiastadion to Allianz Arena, open-air concerts are now due to be held at the latter venue between 2025 and 2027.
Renovation work recently began at the Olympiastadion, as a result of which the stadium will have to be completely closed from autumn 2025 through to at least spring 2027. MSG, OMG and the State Capital of Munich (LHM) are currently regulating how the suspension of the usage restrictions in the leasehold agreement between MSG and LHM will be achieved through an agreement that has yet to be concluded.
A strict ban on concerts at the Allianz Arena is currently in place, written into the terms of the 90-year lease deal for the stadium, designed so it cannot establish itself as a competitor in this market to Olympiastadion. However, amendments to the deal have been made, notably when the Allianz Arena held its first NFL game last year.
The initial agreement announced yesterday (Tuesday) is expected to be ratified tomorrow ahead of a final vote on the matter on November 29.
Andreas Jung, chief marketing officer at Bayern Munich, said: “We are very happy to be able to welcome not only world football stars but also greats from the music scene to our Allianz Arena in the future.
“In addition to the many sporting highlights such as (UEFA) Euro 2024, the Champions League final in 2025 and another NFL game, open-air concerts in our stadium will certainly be a special experience for all guests.”
Marion Schöne, managing director of Olympiapark München, added: “Open-air concerts are the most important business area for OMG. That’s why I’m pleased to have found a partner in Allianz Arena München Stadion in our search for alternative locations so that we can continue to offer concert organisers a suitable venue during the stadium renovation.
“I am convinced that together with our combined know-how and based on our long-standing good relationship, we can also create brilliant open-air concerts for music fans in the arena in Fröttmaning. However, Olympiapark remains the sole contact for the concert organisers.”
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