Featured image credit: Levy
Catering company Levy UK + Ireland has renewed its long-running partnership with Sheffield United by signing a new 10-year deal with the Premier League football club.
As part of the new deal, Levy will continue to manage all catering operations at Bramall Lane, including matchday hospitality, public concessions, corporate, and non-matchday events such as concerts.
The agreement will also see further investment at Bramall Lane, which recently launched the 1889 Suite. The exclusive multi-purpose space is used for conferences, meetings and banqueting.
Levy will provide diverse seasonal menus, covering classic matchday pies to gourmet dining experiences. The menus will be prepared fresh on-site by a culinary team led by head chef Seymour Millington.
Matthew Lewis (pictured right), chief operating officer of Levy UK + Ireland, said: “We are proud to extend our long-standing relationship with Sheffield United Football Club which started back in 2009. Our Levy team is committed to elevating the culinary experience at Bramall Lane, investing in improvements to further enhance the matchday experience for the loyal supporters and guests of this great club.”
Stephen Bettis (pictured centre), chief executive of Sheffield United, added: “Levy UK + Ireland has consistently demonstrated a deep understanding of our club’s values and our fans’ expectations. We are delighted to continue this successful partnership, which has contributed significantly to the matchday experience at Bramall Lane. We look forward to seeing our collaboration with Levy evolve even further.”
Sheffield United recently extended its partnership with SeatGeek, the club’s primary ticketing technology partner.
Last summer, Levy partnered with Sheffield United’s fellow newly promoted club, Burnley, in a deal designed to enhance the matchday experience at Turf Moor.
Levy also works with six other Premier League clubs: Aston Villa, Brentford, Chelsea, Nottingham Forest, Tottenham Hotspur and Wolverhampton Wanderers.
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