Costa Coffee has been selected as the coffee provider of choice for this summer’s Paris Olympic and Paralympic Games, with its outlets to be built and deployed by Freemans Event Partners.
Costa Coffee will operate bespoke outlets across Paris during the Games and will have a presence at selected competition venues, including the Athletes’ Village, Place de la Concorde, Roland-Garros and Le Golf National, as well as the Palace of Versailles and the Eiffel Tower.
The brand also sponsored the Tokyo 2020 Games, opening multiple mobile retail units and launching Olympic-themed cups.
The Costa Coffee pods at Paris 2024 will be wrapped in the company’s signature branding and colour scheme. Freemans Event Partners will deploy the pods throughout Paris.
Following the conclusion of the Games, Costa Coffee will work with Freemans Event Partners to redeploy the branded coffee outlets across a range of events and venues in the UK and Europe.
Jason Mumby, client strategy and development director at Freemans Event Partners, said: “We are thrilled to be working with Costa Coffee, bringing what we do here at Freemans Event Partners to one of the most iconic and famous sporting events in the world.
“We have been laying the groundwork for international expansion for some time now and this is a crucial next step in our international strategy and development, following our successful operation at two previous Ryder Cup golf competitions in Rome and Paris.”
Sam O’Brien, managing director for Costa Coffee in Europe, the Middle East and North Africa, added: “We are extremely proud to be the official worldwide coffee partner for the Paris Olympic and Paralympic Games this summer, bringing the Costa Coffee experience to the Games for athletes and fans gathering from all over the world.
“The Olympics and Paralympics represent great opportunities for our brand to connect with spectators, and we look forward to showcasing our beloved range of beverages at such a high-profile event.”
The Paris 2024 Olympics will take place from July 26 to August 11, with the Paralympics to follow from August 28 to September 8.
Freemans Event Partners is a sponsor of TheStadiumBusiness Summit, which takes place from June 17-19 at Emirates Old Trafford in Manchester.
