Spanish LaLiga club Atlético de Madrid has agreed a wide-ranging deal with LG Electronics.
As part of the deal, LG will develop and install new LED technology for the Cívitas Metropolitano. Atlético said the project is the “most ambitious” developed by LG to date and will see the Metropolitano become “one of the most cutting-edge” sports venues.
LG will install a new ellipse-shaped LED support that will crown the roof of the stadium. The design will be integrated into the oval and trapezoidal structure of the roof, providing a new digital skin and creating a 360-degree visual effect.
The deal also includes the provision of new audiovisual supports inside and outside the stadium with high-performance, customised and made-to-measure screens, which will double the current LED surface area of the stadium.
Cryptocurrency platform Kraken has been announced as the first official crypto and Web3 partner of Premier League club Tottenham Hotspur.
The partnership, which will grant Kraken brand exposure on the sleeves of Tottenham’s shirts, will focus on advancing fans’ understanding of cryptocurrency. Kraken will also be the official crypto and Web3 partner of F1 Drive London, a first-of-its-kind immersive karting experience that sits below the South Stand at Tottenham Hotspur Stadium.
Kraken recently agreed a deal to become the official crypto and Web3 partner of Atlético de Madrid.
Elsewhere in the Premier League, Liverpool has revamped its museum at Anfield to integrate new technology, including multimedia installations.
The museum features nine new spaces and takes supporters on a ‘journey through time’. A section dedicated to supporters will showcase the Kop songbook and items of memorabilia gathered over the years.
La Salle University in Philadelphia has partnered with venue technology specialist ANC to upgrade the experience at John Glaser Arena, home of its basketball team.
Upgrades will include LED video boards, a new audio system, dynamic lighting and updated in-game production. Earlier this year, La Salle unveiled a renovation of John Glaser Arena centred around a 360-degree bowl redesign and modernisation of the venue’s technology offerings. The new project is set to be completed by the autumn.
Audiovisual systems manufacturer Daktronics has introduced Data Studio Football, a cloud-based, real-time data interface for the collegiate football marketplace.
The solution integrates with Daktronics Show Control and sources data directly from Genius Sports, the official stats provider of the NCAA. The offering will provide seamless access to the information and data that game-day producers need to enhance the game-day experience.
Daktronics has also fitted 20 LED displays at Ford Center, an 11,000-capacity arena in Evansville, Indiana.
The displays total more than 3,000 square feet, with the centrepiece of the project hanging from the middle of the venue and featuring a continuous main video display. Ford Center hosts basketball and ice hockey games, as well as concerts, conventions and other events.
