Cosm, an experiential media and immersive technology company, has announced plans to open a venue in the sports and entertainment district at Atlanta’s Centennial Yards.
Centennial Yards Company has signed a long-term lease deal with Cosm to create a 70,000-square-foot, three-level entertainment venue, which will deliver live sports and experiential entertainment in shared reality.
Cosm marks the first addition to Centennial Yards’ next phase of development, which will bring around 470,000 square feet of entertainment, retail and restaurant space, as well as a flagship hotel, to a 7.5-acre site.
The site is adjacent to State Farm Arena, home of the NBA’s Atlanta Hawks, and Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and Major League Soccer team Atlanta United.
Cosm opened its first fan-facing venue at Los Angeles’ Hollywood Park last month. The company will also open a venue in Dallas, Texas later this year.
Cosm’s venues seek to bridge the virtual and physical worlds by merging “state-of-the-art” visuals with the energy of the crowd and elevated food and beverage service. The venues give fans a unique experience of events such as the CFP Playoffs, NBA games, UFC bouts and Premier League matches.
The Atlanta venue will include an 87-foot-diameter 12k+ LED dome. The venue will work with architecture firm Gensler to build on the design of its venues in Los Angeles and Dallas.
Brian McGowan, president of Centennial Yards, said: “Cosm’s experience is unparalleled, using its shared reality technology to provide guests with front-row access to global events from Downtown Atlanta at Centennial Yards.
“With existing, world-class sports venues and the addition of Cosm, we believe Centennial Yards will become the centre of gravity for entertainment in Atlanta, connecting people of all ages with an incredible combination of sporting events, music, bars, restaurants and retail.”
Cosm has official partnerships with ESPN, the NBA, NBC Sports, TNT Sports, Fox Sports, the UFC and more. The company’s timeline for its Atlanta venue opening and a schedule of events will be shared at a later date.
