Comcast, a founding partner of the San Francisco 49ers’ Levi’s Stadium, has signed a multi-year extension to its sponsorship of the NFL team.
As part of the agreement, Comcast’s Xfinity division has been unveiled as the new presenting sponsor of Gate A at Levi’s Stadium and the corresponding fan plaza. Xfinity Gate A is the busiest fan entrance on 49ers game days.
The new deal will also incorporate in-stadium Wi-Fi presented by Xfinity, which offers free high-speed internet in every location across the venue.
Kevin Hilton, vice-president of corporate partnerships for the 49ers, said: “Over the past 10 years, Comcast has played a major role in helping us make Levi’s Stadium feel like home, which is why we couldn’t be more excited to solidify our partnership with them as a founding level partner. Whether it’s fast and reliable stadium Wi-Fi or the Xfinity Gate A Plaza, fans will undoubtedly feel Comcast’s impact on the fan experience.”
David Tashijan, regional senior vice-president of Comcast California, added: “Located in the heart of Silicon Valley, Levi’s Stadium has consistently featured unique and exciting breakthroughs that enhance the fan experience at live events.
“Comcast could not be prouder that our technology is a centrepiece of those offerings – from ubiquitous ultra-fast Wi-Fi to innovative mobile applications and rich video content. This expanded partnership showcases Comcast’s reliable, high-capacity Internet connectivity for fans, media and stadium employees, all with an eye to enhancing Levi’s Stadium’s reputation as the area’s preferred, premier venue for live sporting and entertainment events.”
Xfinity Gate A will serve as the main entrance for fans arriving at the stadium from the north as part of a range of upgrades announced by the 49ers last week.
The upgrades are designed to enhance the fan experience at Levi’s Stadium as the venue prepares to become the first stadium to host both the Super Bowl and the FIFA World Cup in the same year in 2026.
The 49ers are investing $200m (£152m/€181m) into Levi’s Stadium, which will be fitted with the largest 4K display in the NFL ahead of the 2025 season.
