The NFL has extended its long-running partnership with Amazon Web Services.
The NFL has developed a platform on AWS that combines data from multiple sources to create a comprehensive view of fans, providing the league with insight into supporter habits, preferences and engagement levels.
The NFL also uses AWS to power its schedule-making process, while the new deal will see the debut of a new AI-powered Next Gen Stat during this week’s round of games.
Elsewhere in the NFL, Extreme Networks has announced that several clubs, including the LA Chargers, Green Bay Packers, Houston Texans and Minnesota Vikings, will deploy a range of new solutions this season to enhance the fan experience.
The Chargers have selected Extreme to drive connectivity at the team’s new practice facility, The Bolt, while the Vikings will use the company’s AI-native cloud networking and Wi-Fi solutions to improve connectivity at US Bank Stadium. The Packers and Texans have also upgraded the Wi-Fi network at Lambeau Field and NRG Stadium, respectively.
Twenty-seven teams currently use Extreme solutions such as Wi-Fi 6E and ExtremeCloud Business Insights for Venues. Extreme is the league’s official provider of Wi-Fi solutions and Wi-Fi analytics.
NTT Data, a provider of digital business and IT services, has announced a multi-year partnership with Premier League club Arsenal.
As the club’s official digital transformation partner, NTT Data will provide data analytics tools, machine learning and real-time integrations to allow Arsenal to create an “enriched and hyper-personalised” supporter experience.
Technology solutions provider Iron Bow Technologies has agreed a wide-ranging partnership with AEG and the LA Kings NHL franchise.
The multi-year agreement names Iron Bow as the away jersey patch sponsor of the Kings and the preferred IT solutions provider of AEG. The company will provide hardware and software solutions and services to AEG and its global portfolio of assets.
Iron Bow will also benefit from TV-visible signage through digitally enhanced dasher boards and virtual on-ice branding during games at Crypto.com Arena. The company will also be the title sponsor of one regular-season home game a year.
UK broadcaster and telco Sky has teamed up with Wigan-based charity The Brick to launch a Digital Hub space at The Brick Community Stadium, home of the Wigan Warriors and Wigan Athletic.
It marks the first time Sky has launched a hub within a stadium. The space aims to support underserved people in the community and features Sky Sports-branded merchandise. It will serve as a community space where individuals can study, access the internet, and stay connected.
The Brick was announced as the new naming-rights partner of the stadium back in May. The venue had been known as DW Stadium since 2009.
Infinite Reality has announced a five-year partnership with Google Cloud to provide brands with solutions to harness 3D web and AI technology to enhance engagement across sports, entertainment and other sectors.
Infinite Reality specialises in AI, spatial computing, extended reality and other immersive technologies. Its partnership with Google Cloud will allow sports clients to generate digital twins of venues and events to scale attendance and on-site engagement.
