Coventry Building Society Arena, home of Championship football club Coventry City, has completed a wide-ranging renovation project designed to enhance the fan experience.
The stadium has undergone “significant investment” over the summer, with the creation of new lounges and refurbishment of office space taking place alongside initiatives to improve the experience for supporters.
A new-look players’ entrance has been fitted, along with a reimagined tunnel. There has also been investment to improve media suites, while safe standing has been introduced.
Coventry Building Society Arena recently launched its new CBS Live brand as it expands its portfolio of live events, with Bryan Adams and Sean Paul having performed at the stadium in recent months.
Other additions include a new green room for artists that features luxury sofas, modern furniture, retro arcade machines and pool tables. Meeting rooms and event spaces have also been refurbished, while the Vodafone Lounge, Godiva Suite and Dhillon’s Lounge have also been refreshed.
Over the summer, the stadium’s premium dining lounge, The Mahou Experience, was opened and is already being used for small meetings and social events, and as a breakout space for larger conferences.
More than 100 fixed-term staff now work at the stadium and are supported by over 600 casual workers from the local community.
Paul Michael, managing director at Coventry Building Society Arena, said: “The team at the venue is always looking to bring improvements across the sites as well as ensuring it is delivering the best possible experiences for all visitors.
“There is also a full refurbishment underway in the 121-bedroom on-site Doubletree by Hilton hotel and guests will soon start to see changes in the shared spaces of the hotel too. We are delivering a premier experience for all of our visitors and the investments this summer further cement our position as a modern, flexible and market-leading facility.”
