Crypto.com Arena, home to the NBA’s Los Angeles Lakers, NHL’s LA Kings and WNBA’s Los Angeles Sparks, has announced the completion of the third phase of its nine-figure renovation project as it marks its 25th anniversary.
The venue made the announcement yesterday (Thursday) as it celebrated its anniversary. In August 2022, it was announced that Crypto.com Arena and the adjacent L.A. LIVE Xbox Plaza were set for a nine-figure renovation project focusing on an overhaul of hospitality and enhancements to the venue itself, as well as its entry and plaza areas.
The renovations aim to ensure that the arena’s history as a focal point of sports and live events in Los Angeles will continue well into the future with the city and the L.A. LIVE campus set to host programming tied to some of the biggest and highest profile sporting events over the next decade, including the men’s and women’s gymnastics competitions for the 2028 Olympic and Paralympic Games.
Additionally, the L.A. LIVE campus also started a renovation project in September that will connect the outdoor gathering space at Peacock Place with the arena. The renovation will also include two new state-of-the-art electronic outdoor marquees featuring the latest in LED and video technology.
The arena’s new offerings include refreshed premium spaces such as the Yaamava’ Club by San Manuel and an expanded Lexus Club, as well as the completely reimagined indoor-outdoor City View Terrace, where every guest can eat, drink, and socialise while overlooking the downtown Los Angeles skyline to the north and the arena bowl just below to the south.
This season, Crypto.com Arena is also welcoming Evolv Technologyas the official security screening technology partner, with the rollout of its Evolv Express screening system to all entrances.
Crypto.com Arena also continues to put sustainability at the forefront and is reducing its single-use plastic consumption through a partnership with r.World. In September, it became the first arena in Southern California to introduce a full-time reusable cup program, when it teamed up with hospitality partner Levy, to replace all single-use plastic cups in its food and beverage destinations with reusable r.Cups.
Crypto.com Arena is unveiling several new food and beverage offerings and locations for the 2024-25 season, enhancing the overall fan experience. At the forefront is the first Doritos restaurant – Doritos After Dark. The inventive new restaurant is located at the arena’s main Star Plaza entrance.
Crypto.com Arena has added two additional grab and go locations powered by Amazon’s frictionless Just Walk Out technology at section 118 on the main concourse called LA Cooler Market, and at section 301 on the upper concourse called South Park Market. These are in addition to the markets added last summer – Bud Light Seltzer Market and Michelob Ultra Market.
TEAM LA Store had its own remodel over the summer which includes a New Era Hat Wall, Pro Standard Shop in Shop, and Mitchell & Ness Shop in Shop and this season they will launch self-checkout lines using RFID technology.
Meanwhile, Crypto.com Arena installed a new centre-hung scoreboard in August through its ongoing partnership with Daktronics.
To mark the completion of the third phase of renovations, and Crypto.com Arena’s 25th anniversary, the venue has announced it is now offering exclusive VIP Tours to the general public for the first time in its history.
Expert guides will lead small groups through the spaces that have hosted legendary sports championships, world-renowned concerts, and award shows. Guests will also explore the venue’s VIP areas and experience the arena’s latest features and renovations.
“As we commemorate 25 years of Crypto.com Arena, we’re filled with pride for all the unforgettable moments that have taken place here – but even more excited for what’s to come,” said Lee Zeidman, president of Crypto.com Arena, Peacock Theater and L.A. LIVE.
“This milestone is a celebration of not only our past but the incredible future we’re building. With innovations in technology, fan engagement, and sustainability, we’re gearing up to host world-class events like the Grammy Awards in 2025, NCAA Division I Men’s Basketball Regional in 2027, men’s and women’s gymnastics at the 2028 Olympic Games and more.
“We can’t wait to continue raising the bar and creating even more unforgettable experiences for fans in the years ahead.”
