Manchester’s Co-op Live arena has announced a wide-ranging partnership with energy provider OVO.
As part of the agreement, OVO customers will gain exclusive access to purchase tickets for arena events through OVO Live, the company’s music-focused customer loyalty and reward programme.
OVO Live will also provide access to dedicated entrances, lounges and regular competitions.
Co-op Live will help drive OVO Live’s roll-out for its new ‘For the Atmosphere’ campaign, which celebrates and amplifies live music atmospheres while promoting and rewarding greener actions.
Dedicated seats within the OVO Lounge at Co-op Live will offer guests an “unparalleled” experience overlooking the arena bowl.
Guy Dunstan, general manager and senior vice-president of Co-op Live, said: “Co-op Live was built with sustainability at its core, and partnering with OVO reinforces our commitment to driving consumer engagement in decarbonisation as well as reducing our environmental impact. By working together, we’re not only creating unforgettable live entertainment experiences but also inspiring positive change towards a greener future.”
James Watts, head of brand sponsorship and experiential at OVO, added: “At OVO we believe music can be a powerful and inspiring way to drive progress towards decarbonisation and we’re so excited to see Co-op Live become our newest venue partner.
“We’re so proud to work with venue partners who are leading the way on sustainability whilst also delivering a consistently fantastic guest experience for our customers. At OVO, we share their commitment to protect our planet whilst celebrating and amplifying the power of live music events.”
OVO holds naming rights to the OVO Hydro in Glasgow and OVO Arena Wembley in London. Both these venues, along with The O2 in London, are part of the OVO Live programme.
