The National Football Stadium at Windsor Park will take on its first naming rights sponsor following a deal between the Irish Football Association and beverages manufacturer Clearer Group.
The eight-year contract announced today (Wednesday) will see the Belfast venue, home of the Northern Ireland national team and NIFL Premiership club Linfield, rebranded as the Clearer Twist National Stadium at Windsor Park.
The deal builds on an existing relationship between the Irish FA and the Larne-based Clearer Group. In September 2023 the group, under its Clearer Water brand, became the official water partner for the Northern Ireland national teams and the exclusive water supplier to the National Stadium for 10 years.
Under the naming rights deal for the stadium, it will also become the official mixer partner of the Northern Ireland senior men’s and women’s teams. Additionally in September 2023 the company agreed to become the main sponsor of the Irish FA’s Challenge Cup, more commonly known as the Irish Cup, for 10 years.
Windsor Park first opened in 1905 and will now move forward bearing the name of the Clearer Group’s premium mixer brand. Irish FA chief executive, Patrick Nelson, said: “We have sought a naming partner for our beloved home for many years. But a partnership which met all the requirements wasn’t available until now.
“Our relationship with the Clearer Group is already one of collaboration and teamwork and this new partnership enhances that. And, the Irish FA, as a non-profit organisation, will invest these vital funds back into football at all levels of the game in Northern Ireland.”
Some of the best things in life, come with a twist…
— Northern Ireland (@NorthernIreland) May 7, 2025
Introducing the @ClearerTwist National Stadium at Windsor Park
A name for the future. A home for generationspic.twitter.com/YBKcW9xrfH
Ross Lazaroo-Hood, global CEO, co-chairman and owner of Clearer Group, added: “I grew up in Larne, and I am passionate about Northern Ireland a place which is, and always will be, close to my heart. And I always strive to give back to the local community whenever and wherever I can.
“When the opportunity arose to rename the national stadium in the country of my birth it made perfect sense. Over the coming year, we’ll be supporting the national team while also investing in grassroots initiatives and local sporting events across Northern Ireland.
“Our goal is to bring fans an exciting new chapter – one that embraces a new twist while honouring the proud traditions of Northern Irish football.
“The Clearer Twist National Stadium at Windsor Park will be a community, a shared space and we look forward to celebrating the next game and season, as well as welcoming everyone in Northern Ireland – both home grown talent plus those international players to compete in our national stadium.”
The Irish FA in February unveiled plans for a new National Football Centre as part of a “significant strategic investment” which will create a dual campus set-up with Windsor Park.
The “multi-million pound” venture will be located on a 50-acre site opposite the Galgorm Resort near Ballymena, County Antrim. A range of potential opportunities were explored across Northern Ireland, with the Irish FA stating that following a comprehensive review of all the options, Galgorm was chosen as the “most compelling, best-fit opportunity” to develop the facility.
