Fifteen hundred new television screens have been fitted at Daytona International Speedway as part of the venue's collaboration with digital media company Tripleplay.
The screens will significantly enhance the in-stadium experience for spectators. The 101,000-capacity venue is the home of the Daytona 500, the leading event on the Nascar stock-car racing calendar in North America.
Eight hundred of the screens are Samsung Smart Signage Platform devices, with the remaining 700 being outdoor models designed by technology company Peerless.
As well as enhancing the fan experience, the screens will allow venue staff to keep a watchful eye on any operational problems that may arise at the venue.
“We saw IPTV (internet protocol television) and digital signage as a key part of our future strategy, a technology that would allow us to communicate better with our spectators, not just from a promotional perspective, but from an informational point and also to ensure they were kept aware of schedule changes and weather warnings,” Julie Giese, vice-president of marketing and communications at the venue, said, according to the Installation International website.
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