Derby County fans have claimed an early-season victory after the club announced a reduction in the price of some concessions at Pride Park.
The second-tier English Championship outfit said the cost of hot drinks will be reduced by 17 per cent for the 2017-18 season, dropping by 40p ($0.53/€0.45).
Derby also said there will be no price increase for alcoholic beverages and soft drinks at its 33,500-capacity stadium for a third season in a row.
A consultation between the club and fans has also led to a number of changes, with new food introduced and a rolling menu that will allow supporters to purchase different food throughout the season. Some of the new and improved food includes an “improved” Baseball Burger with cheese, sauces and relishes, Chicken Katsu, roast potatoes, Wicks Manor sausages, BBQ Wedges, Heinz Baked Beans with cheese and bacon, new hotdog across all outlets and a Chicken Bacon Melt burger.
There will also be a new double-sided kiosk in the South Stand which will allow Rams fans to be served both inside and outside the stadium. The kiosk will include a new fast-pour option on draught beer products.
In addition, the club has introduced new price screens across all outlets, with contactless payment available at every till point to reduce transaction times.
A club spokesperson said: “The close-season has given ClubDCFC time to prepare and plan for the forthcoming season and several enhancements have been made after speaking with both supporters and at the wishes of chairman Mel Morris.”