Levy Restaurants UK has agreed a five-year deal with Aston Villa to deliver hospitality services at Villa Park, the English football club’s home stadium.
The restaurant chain has linked up with the second-tier Championship outfit on match-day hospitality and entertaining offerings, and will also help market and deliver non-match-day conferences and events.
Levy Restaurants UK said the partnership would bring new retail concepts and innovations across the premium seat offering at Villa Park. The partnership extends to Bodymoor Heath, Villa’s training ground.
The company will devise a range of catering options for the club, drawing on regional and seasonal produce and suppliers.
“We aim to mirror the passion and pride that the Holte End is renowned for, with our catering, while taking the hospitality offering to another level,” Colin Bailey, managing director at Levy Restaurants UK, said. “We’ve had great success with headline stadia in the UK and are looking forward to developing Villa Park’s food and drink reputation as one of the foremost places to entertain and do business.”
The company’s list of clients includes Twickenham, the Kia Oval and Wimbledon.
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