The East of England Arena and Events Centre has agreed a partnership with Virgin Trains that will allow visitors to the venue to access special discounts on rail travel.
According to the Exhibition News website, the offer, which is due to go live later this year, will offer discounts of up to 30 percent off rail travel to and from the venue.
Visitors will be able to access the offer via a digital code that they can enter at the time of booking rail tickets.
Dean Rees, business development manager, East of England Arena and Events Centre, said: “The generous discounts being offered by Virgin Trains will undoubtedly help to attract visitors, and I believe many will discover that rail is the quickest, safest and most comfortable way to reach the Arena.”
Joshua Ogunji, regional commercial manager for the South at Virgin Trains, added: “We feel the partnership will support both our and the Arena’s growth aspirations, while importantly providing a step change in the travel experience visitors currently get.
“We see this partnership as one for the long term and look forward to the journey ahead.”
Image: Virgin Trains East Coast