NBA basketball franchise the Milwaukee Bucks has renewed its long-standing relationship with BMO Harris Bank, as the firm becomes a founding partner of the new Bucks home arena, the Wisconsin Entertainment and Sports Center.
Under the agreement, the new arena will feature a BMO Club, an all-inclusive, event-level club that offers unprecedented access with a direct connection to the player tunnel.
In addition, the deal will see a BMO Harris Bucks Debit Mastercard launch that allows fans to have a Bucks-branded debit card. Fans can use the card to receive discounts on merchandise, concession discounts, early entry to games and special events. The new arena will be adding new benefits for the card once it opens in September 2018.
“The Bucks debit card gives us another fun way to engage with Bucks fans and share our mutual support of the team,” said Jud Snyder, senior executive of the Milwaukee BMO Harris Bank. “Not only does the card look fantastic, it also provides the cardholder with a host of BMO Effect perks.”
BMO Harris Bucks Debit Mastercard holders will have access to the BMO Entrance, which will have surprise giveaways, meet and greets and other special benefits throughout upcoming Bucks seasons in the new arena.
“The Bucks have generated tremendous energy and excitement throughout Milwaukee, energy that will only increase when the new arena opens next year,” said David Casper, president and chief executive of BMO Harris Bank. “We are thrilled to be part of that excitement by making a long-term commitment as a Founding Partner of the new arena, building on our 25-year relationship with the Bucks.”
The Wisconsin Entertainment and Sports Center, a $524m multi-purpose arena, will have a 17,500-capacity and will be the shared home of the Bucks and the NCAA collegiate men’s basketball team, the Marquette Golden Eagles.