English Championship football club Preston North End has been recognised for its innovative ‘GAME Pods’ initiative at its Deepdale stadium with a nomination for this year’s TheStadiumBusiness Awards.

The Lancashire club has been nominated in the Sponsorship, Sales & Marketing Award category.

The GAME Pods initiative saw gaming stations introduced in all three home stands at Deepdale. The initiative was a first in the UK and saw Preston work alongside community partner GAME Digital and YSS.

The initiative is designed to enhance the match-day experience at Deepdale, with supporters able to compete against one another on EA Sports’ FIFA titles.

Preston is one of six nominees in the Sponsorship, Sales & Marketing Award category. The other nominees are:

  • Uber & AEG Global Partnerships’ multi-venue deal, USA
  • Predictive Seat Sales at Camp Nou, FC Barcelona, Spain
  • Rebranding of Ciutat de Valencia Stadium, Levante UD, Spain
  • $1bn Sponsorship Deals at Mercedes-Benz Stadium/Atlanta Falcons, USA
  • Pitchside Bedroom at Audi Cup, Allianz Arena, Germany

This year’s TheStadiumBusiness Awards will take place at Emirates Old Trafford on June 12. A full list of nominees can be found here.

Image: Rept0n1x