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Industry News

Real Madrid fans to gather in virtual Bernabéu

Spanish LaLiga football club Real Madrid has claimed a first with the launch of an app that will allow fans from across the world to gather together in a virtual reality version of its Santiago Bernabéu Stadium.

Real said Real Madrid Virtual World represents the first multi-device application with virtual reality launched by a sports club. The app has been developed by Astosch Technology in association with Microsoft, an existing commercial partner of Real.

Available for free for IOS and Android devices, the app will connect fans in real time, granting them the ability to communicate with each other in a virtual version of the Santiago Bernabéu.

Fans will be able to walk through the stadium, see the trophy cabinets, learn about the history of the club, view the trophies in 3D and access thousands of unpublished pieces of content.

Real said another novelty is the creation of a customised avatar with which the user will experience the tour, interacting with other avatars from across the world and via the multilingual chat function in real time. Fans will be able to write in their chosen language, with the recipient receiving messages in their chosen language.

In addition, users can interact in real time and share their experiences at any time through their social networks. The application is connected to the existing Real Madrid app.

Image: Carlos Delgado