Eden Park in Auckland, New Zealand, has rolled out a new campaign as part of an effort to highlight the venue’s “global significance” and its ability to attract a high number of visitors from overseas.

The campaign sets out a number of key figures for the facility, including how its tour programme currently attracts over 90 per cent of all visitors from overseas.

Recent statistic for Eden Park also include how that 35 per cent of visitors to the venue are from France, with 24 per cent from the UK and 18 per cent from India.

Eden Park also attracts some visitors from as far afield as the Cayman Islands.

In a statement, Nick Sautner, chief executive of Eden Park, said: “Auckland’s unprecedented growth in recent years demonstrates the city’s global appeal and diverse multicultural communities.

“Auckland is the largest Polynesian city in the world and along with its European, Asian and other diverse ethnic communities, there is now interest in all sporting codes, as well as recreational, musical, and cultural events.”

Eden Park has been nominated for the Product Innovation Award at this year’s TheStadiumBusiness Awards.

The Auckland venue faces competition from the likes of the Etihad Stadium in Manchester, England, as well as Notre Dame stadium in Indiana, US.

Image: Screenshot from Eden Park video