Jaguars jump on NFL mobile push

The Jacksonville Jaguars are promising fans quicker entry times and better security after becoming the latest NFL team to introduce a fully-digital ticketing policy for the coming season.

This permanent switch to mobile ticketing comes on the heels of a successful stadium-wide mobile entry rollout during the Jaguars’ home playoff game last January at its TIAA Bank Field.

As part of the league-wide conversion to digital entry with Ticketmaster, the Jaguars have been gradually transitioning to full mobile entry over the last several years. Mobile tickets were enabled in 2015, while single-game tickets were delivered only via smartphones in 2017, at which time print-at-home PDF tickets were also eliminated.

“The benefits of mobile ticketing to our fans cannot be overstated,” said Chad Johnson, Jaguars chief content officer and senior vice president of sales and service. “A digital ticket speeds up the entry process, provides a convenient way to send or sell tickets to friends, and significantly reduces the risk of lost, stolen, counterfeit or forgotten tickets.

“Many of our fans are already accustomed to utilising the mobile platform for entry to Jaguars games and other events including Daily’s Place shows. For those that need assistance, our member experience specialists are always available to assist with individual needs or concerns.”

In a deal that was announced last autumn, Ticketmaster expanded its relationship with the NFL in a move that would provide it with an open architecture, fully digital ticketing system.

Ticketmaster Presence, will be installed at every NFL venue for the upcoming season and will be used for both games and any shows or concerts that take place within those venues.

Ticketmaster will continue to power the official NFL resale marketplace, the NFL Ticket Exchange, which will be migrated into the fully integrated primary and resale platform on Ticketmaster’s website.

Jaguars season ticket members and single-game buyers can access their tickets by downloading the official Jacksonville Jaguars App to their mobile device. A detailed mobile ticket guide to aid fans in accessing, transferring or selling their tickets for the upcoming season has been provided.

“The Jaguars and our stadium partners were very pleased with the quick and smooth ingress during our playoff game last season, which featured one of the largest crowds we’ve had in years,” said Johnson. “Along with the overwhelmingly positive response from fans, we’re confident now is the time to make this transition permanent.”

Image: Jaguars