Thomas Cook Sport adds stand sponsorship to Lancashire Cricket deal

Lancashire Cricket has upgraded its partnership with Thomas Cook Sport, which will become the club’s official team logistics partner.

The three-year deal will see Thomas Cook Sport provide Lancashire with all accommodation and logistics arrangements for domestic fixtures.

The company will take on naming rights to the newly-branded Thomas Cook Sport Stand at Lancashire’s Emirates Old Trafford stadium. The Thomas Cook Sport Terrace will also be expanded as part of the new deal, with the pitch-side experience to be made available across Vitality Blast fixtures as well as international matches.

Additionally, Thomas Cook Sport will become the official partner of Lancashire’s boys and girls district teams through the newly-formed Lancashire Cricket Foundation.

Lancashire Cricket chief executive Daniel Gidney said: “We’re delighted that Thomas Cook Sport has extended its partnership with the club. We have worked closely with them over the last three years as we share the same core values and approach to enhancing the experience here at Emirates Old Trafford.

“They are clear market-leaders in ground logistics and sports packages and we have seen progressive year-on-year development and growth in the popular pitch-side ticket-inclusive terrace offering at Emirates Old Trafford for our domestic and international fixtures, which they have now expanded both here at our venue, and further afield across the game.

“We are continually committed to ensuring that the club’s sponsors and partners not only benefit from the impactful and wide-ranging commercial assets, but also provide an enhanced experience for the supporters and the wider Red Rose family, as we continue to build strong and positive relationships over an extended period of time.”

Thomas Cook Sport first partnered with Lancashire in 2015. The company also holds partnerships with Premier League football clubs Manchester City, Manchester United and Tottenham Hotspur, along with NFL American football games played in London and the Mercedes Formula One motor-racing team.

Rob Slawson, head of Thomas Cook Sport, added: “We are delighted that we can expand our hugely popular Thomas Cook Sport Terrace experience area. This unique fan favourite part of the ground show cases what we are all about; creating the best experiences for sports fans. As big cricket fans at Sport, getting involved in the grass roots aspect of cricket across the county with the younger age-group sides is something we’re very proud to support as well.”

Image: Lancashire Cricket