Gaming hardware company Alienware has this week announced plans to open its first dedicated esports stadium in Suzhou, China.

The venue will be spread across an area of 500sqm and feature a competition stage, live broadcast room, separate gaming rooms and an esports hall.

Alienware revealed the plans at the opening of its new flagship retail store at the Suzhou Center, and said it will use the facility and its new stadium to power the development of esports talent in the region.

According to, Frank Azor, vice-president and general manager of Alienware, G Series and XPS, said: “The opening of Alienware’s first flagship store and e-Stadium in Suzhou is a very proud moment for us at Dell and Alienware.

“We’re very grateful to Chinese customers and players for their recognition and support.

“As a leader in PC gaming, we continue to innovate, improve players’ gaming equipment, participate in esports activities, and expand Dell and Alienware’s brand portfolios to meet the advanced needs of players, fostering a healthy and positive gaming environment.”

Alienware becomes the latest company to commit to a dedicated esports venue, with Gfinity and Ove Arup & Partners having this week also announced plans to develop the “world’s most advanced integrated esports facility”.

Image: Jamie McInall