Ticketing tech firm Eventfinda has taken over naming rights at Auckland’s North Shore Events Centre, one of New Zealand’s most prominent indoor venues.

The firm has also been awarded exclusive ticketing rights for the 4,500-capacity Eventfina Stadium, which has welcomed the likes of Bob Dylan, Sting and Green Day since it opened in 1992.

Stadium chief executive Brian Blake said the partnership with Eventfinda is linked to plans to refocus on live events.

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