Barcelona rejected Mediapro offer for Camp Nou naming rights

Spanish LaLiga football club Barcelona rejected a €300m (£267m/$341m) offer from the Mediapro agency for naming rights to its Camp Nou stadium, it has emerged.

According to Spanish newspaper Sport, Mediapro founder, Jaume Roures told Spanish radio station COPE that negotiations fell down after the club requested that Mediapro drop an espionage complaint against Barcelona’s former president, Sandro Rosell.

Mediapro’s €300m offer was for the naming rights to the iconic Camp Nou stadium for 20 years but the agency was unable to reach an agreement with Barcelona over the deal.

The deal would have covered half of the cost of the €600m Espai Barça project, which includes the construction of the new 105,000-seat Camp Nou, maintaining its status as the largest stadium in Europe. The project also includes a new Palau Blaugrana arena for 12,500 spectators on the site of the current Mini Estadi.

The Espai Barça proposal also includes moving the Mini Estadi to the Estadi Johan Cruyff, near Barcelona’s training centre in Sant Joan Despí. The development of club activities where the current Palau Blaugrana is located, including offices, the Camp Nou Megastore and dining options, will see the creation of open areas and public pathways that seek to better integrate club activities with the surrounding community as well as improve accessibility and parking.

The project is expected to be completed by the 2023-34 season but last week the club faced a fresh challenge to the redevelopment after municipal group CUP-Capgirem filed an administrative appeal against the wide-ranging scheme. CUP-Capgirem filed its appeal to the High Court of Justice of Catalonia and is seeking to stop the project from moving forward stating it is not in the interest of local residents.

Image: FC Barcelona