ATP Finals debuts crowd noise feature at The O2

A new feature measuring crowd noise at The O2 has been introduced for this year’s ATP Finals event as part of plans to step up fan engagement during the tournament.

This year’s event, which serves as the season-ending showpiece of men’s tennis, got underway on November 11 and concludes on November 18.

The ATP Finals has been held at The O2 since 2009 and this year the Infosys ATP Fan Meter will be used for the first time to measure fan noise, with the results to be displayed on giant screens and on the ‘arenamation’ around the venue.

The initiative will allow fans, media and broadcasters alike to track the loudest moments throughout the tournament. These moments will be displayed at least once per set in all matches. Graphics will also be promoted online through social media and on ATPWorldTour.com.

The feature represents the latest initiative to be launched through the ATP’s partnership with Infosys, an IT services company.

ATP Finals event director Adam Hogg said: “The Nitto ATP Finals has become renowned for its capacity crowds and exhilarating atmospheres since 2009. We’ve welcomed more than 2.3 million fans into the arena during that time and the introduction of the Infosys ATP Fan Meter is an exciting way to engage further with our enthusiastic fans and directly measure the level of fan involvement in the spectacular production of our season-ending event.”

Ravi Kumar S, president of Infosys, added: “The Infosys and ATP partnership has always been about reimagining the game of tennis for players, coaches, media and fans. After many breakthrough experiences like virtual reality tennis, the Stats Leaderboards and the Second Screen, we have another first with the ‘Infosys ATPFan Meter’. This is another important step to place fans at the heart of the ATP experience.

“Till now, we had limited means to quantify audience engagement and excitement levels. The Fan Meter leverages the Internet of Things to create a connected stadium experience and gives us a new way of understanding the pulse of a live audience by combining the sensory element of sound with powerful data analytics.”

Main image: David Jones

Graphic: ATP