Warwickshire County Cricket Club has partnered with Haven Power in a move designed to support the team’s long-term goal of Edgbaston becoming the most sustainable cricket stadium in England.
Haven Power has signed a two-year deal to become the club’s official energy partner. The deal, which was agreed by Amber Energy, includes 100 per cent renewable power supplied to Edgbaston.
Haven Power will be able to maximise sponsorship opportunities at Edgbaston as the stadium prepares for a busy schedule, with five Cricket World Cup matches, the opening Test of the Ashes and the Vitality Blast Finals Day all on the agenda.
The company will benefit from brand exposure on the five stadium floodlights, as well as match-day hospitality and a business conference to be staged in Edgbaston’s function suites in each of the two years.
Gareth Roberts, Warwickshire CCC’s commercial director, said: “We’re thrilled to secure this new partnership with Haven Power and our thanks go to Amber Energy for brokering the agreement based on the current supply rates and commercial opportunity, but also the ability of a provider to realise our sustainability ambitions. Powering the stadium through renewable energy sources forms a major part of this.
“Having secured the partnership, our team will work alongside Haven Power in developing a full business sustainability strategy, which can help us work towards becoming the most sustainable cricket venue in the UK.”
Paul Sheffield, chief operating officer at Haven Power, added: “We’ll be supplying 100 per cent renewable electricity, as well as looking at ways that Edgbaston Stadium can gain efficiency and support their ambition to become the most sustainable cricket venue in the country.
“As part of Drax Group Haven Power strives to help change the way energy is generated, supplied and used for a better future. This partnership is a good example of two organisations with similar aspirations to move towards a sustainable future.”
Image: Warwickshire CCC