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Western Sydney Stadium secures naming rights partner

Australian financial services group Bankwest has today (Wednesday) acquired naming rights to the new Western Sydney Stadium.

The Perth-headquartered bank has agreed a seven-year deal with the New South Wales government for the rights to the 30,000-seat stadium, which will be the main home of NRL rugby league club Parramatta Eels and A-League football team Western Sydney Wanderers when it opens in April.

The stadium, which is owned by Venues NSW on behalf of the NSW government and operated by VenuesLive, will be known as Bankwest Stadium under the deal.

“Bankwest has embraced the opportunity to be part of booming Western Sydney and the company’s commitment to the naming rights of the venue is a huge vote of confidence in both the future of the stadium and the region,” NSW Minister for Sport and Minister for Western Sydney, Stuart Ayres, said.

“This deal is important for the stadium to be financially self-sustaining, making sure there is no burden to taxpayers to cover ongoing running costs. Bankwest Stadium is a game changer for sports fans across Western Sydney.”

VenuesLive commenced a search for a naming rights partner in August. Major work started on the stadium in September 2017 and the project has a budget of Aus$360m (£205.9m/€231.3m/$262.2m).

Bankwest managing director Rowan Munchenberg said: “The Bankwest Stadium partnership sends a clear message to the people of Western Sydney that we’ll continue to invest in products and services that meet their needs.

“Our vision is to deliver amazing customer experiences that matter, which is strongly aligned to the vision of this stadium ‘to empower world-class fan experiences’.”

Bankwest Stadium has been built on the site of the old Parramatta Stadium that was demolished in 2017. Along with Eels and Wanderers games, the stadium will also stage three home Super Rugby games for the NSW Waratahs in 2019, while it was last week confirmed as host of the inaugural Rugby League World Cup 9s tournament, which will take place from October 18-19 next year.

Image: Venues NSW