Braves seal naming-rights partner for spring training home

The Florida-based spring training ground of Major League Baseball team the Atlanta Braves will be known as CoolToday Park through an agreement with the home services company, it has been announced.

The facility, which broke ground on October 16, 2017, is due to host its first full Braves spring training session in 2020. CoolToday will hold naming rights to the ballpark for 20 years.

Although the Braves will not play regular games at the ballpark until 2020, a fixture against the Tampa Bay Rays has been scheduled for March 24 next year.

Under the agreement, CoolToday will receive scoreboard and dugout signage at the ballpark, along with exterior signage and promotional opportunities for additional events held at the venue.

Jaime DiDomenico, president and owner of CoolToday, said: “As part of our commitment to maintain a lifelong relationship with our community, this partnership with the Braves organisation, City of North Port, and Sarasota County will cement our presence and strategy for southern Sarasota County.

“The Braves have a proven track record of building strong ties to the community they operate in and we look forward to enhancing those ties going forward. I’m very excited about what the future holds.”

Mike Plant, president and chief executive of Braves Development Company, added: “This is a new chapter in Braves history and one that strengthens Florida as our home away from home. CoolToday and the Braves share deep roots in the state of Florida and we couldn’t imagine a more perfect partner for this facility.”

CoolToday Park will have a capacity of 8,500 and will be based in the Floridian city of North Port. Florida has served as the Braves’ spring training home for 96 of the last 103 seasons, including each of the last 73 springs since 1946.

Image: CoolTodayPark Facebook