Esports giant forms global venue network

Allied Esports, a global esports entertainment company, has formed what it claims is the world’s first esports venue affiliate program and has struck a deal to expand into Australia and New Zealand.

The Allied Esports Property Network has been created for global partners interested in participating in Allied Esports’ global event programming, and licensing the company’s design, development and operations expertise for their own dedicated esports venues.

The Network will provide members with access to Allied Esports’ global platform of events and content production, providing participants and viewers with integrated experiences, both in-person and online.

Affiliate members will be fully incorporated into Allied Esports’ global tournament ecosystem, offering teams and players the opportunity to participate in events worldwide, culminating in live events held at Allied Esports’ flagship location, HyperX Esports Arena Las Vegas.

“The Allied Esports Property Network aligns like-minded operators around the world, which we believe is a recipe for building even more powerful offerings for gamers, streamers, teams, sponsors and fans to create unparalleled experiences and content together,” said Jud Hannigan, CEO of Allied Esports.

“As we continue to add more global flagship properties and expand our fleet of esports trucks, this new affiliate program will organically grow our footprint worldwide and provide members with an incredible opportunity to participate in our event and content calendar, while operating their own facilities in a way that best suits their respective regions and customer base.”

Moving forward, Allied Esports’ global assets will include two categories of properties. Proprietary properties will include HyperX Esports Arena Las Vegas; the Esports Studio in Hamburg, Germany; and its fleet of esports trucks. Affiliate partners will include US-based Esports Arena Orange County and Esports Arena Oakland, and China-based Lianmeng Dianjing Beijing Arena, Lianmeng Dianjing SEG Shenzhen Arena, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Hangzhou Arena.

Allied Esports has also announced a multi-year agreement with Fortress Esports, a new gaming, esports and entertainment venue business in Australia, that will include exclusive rights to esports venue development in Australia and New Zealand. The first Fortress Esports venue to be part of the Allied Esports Property Network is expected to open in Melbourne next year.

“Live, social video gaming and esports is an emerging phenomenon in Australia and New Zealand, and we believe our partnership with Allied will provide us with a formidable edge to shape and define the market for years to come,” said Jon Satterley, CEO of Fortress Esports.

The Allied Esports Property Network will also offer exclusive brand licensing rights and participation in proprietary tournaments and event programming, as well as expert guidance for venue development; design conceptualisation and planning; tournament organisation; and content creation and distribution.

Affiliate program members will also have access to shared sponsorship opportunities with Allied Esports’ partners spanning North America, Europe and China. All Allied Esports Property Network members will be designated by the Allied Esports Property Network logo on display at each location.