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Christchurch rugby ground rebrands as Orangetheory Stadium

Global gym chain Orangetheory has acquired naming rights to Christchurch Stadium, an 18,000-seat rugby venue in the New Zealand city.

The venue, which is the home of New Zealand-based Super Rugby team the Crusaders, will become the Orangetheory Stadium. Financial terms of the agreement were not disclosed, but the Stuff.co.nz website reported that the deal will be worth “several hundred thousand dollars a year”.

The stadium was previously known as AMI Stadium under a naming-rights deal with insurance group AMI that expired last August. The new agreement will come into effect officially on June 10, but Orangetheory branding is already in place.

The Crusaders are calling Christchurch Stadium home while the club waits for a new stadium to be built. The stadium hosts rugby league matches as well as Super Rugby games and has also staged music concerts.

Trevor Thornton of the Christchurch Stadium Trust said that the organisation is “very happy” to have secured the sponsorship deal. He added that the deal would be in place for “a good number of years”, but would not cover the new stadium, which is not set to open until 2023 at the earliest.

Image: Geof Wilson