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Appointments round-up: LA 2028, Birmingham 2022, Premiership Rugby and more

This week, the organising committee for the 2028 Olympic and Paralympic Games in Los Angeles (LA 2028) named Brian Lafemina as chief business officer and Amy Gleeson as chief marketing officer, while Nicole Jeter West was appointed general manager for the Legends relationship with U.S. Olympic and Paralympic properties.

Lafemina will be responsible for creating a new blueprint for business integration at LA 2028 and oversee venue partnerships, hospitality and ticketing. Lafemina has previously worked at the NFL American football league, The Madison Square Garden Company and the Washington Redskins.

Gleeson will lead LA 2028’s multi-channel brand marketing and data-driven strategic insights. She previously led marketing for Visa at Vancouver 2010, London 2012 and Sochi 2014.

Jeter West, meanwhile, will drive an integrated approach to sponsorship strategy, with a focus on data analytics and content to increase the value proposition for fans and brands. Jeter West has worked at Legends, the United States Tennis Association and the New York Knicks.

The Birmingham 2022 Commonwealth Games organising committee has named Martin Green CBE as its chief creative officer. Green (pictured) will be responsible for the official opening and closing ceremonies of the Games, as well as the event’s wider cultural programme.

Green will take up the role before the end of the month. He previously worked as head of ceremonies for the London 2012 Olympic and Paralympics and as director of Hull’s UK City of Culture programme in 2017.

Adam Friedman has stepped down from his role as president of Banc of California Stadium Entertainment, a division of the Los Angeles venue that serves as the home of Major League Soccer team Los Angeles FC.

LAFC co-owner and president Tom Penn told the Orange County Register that no replacement will be named. BOCS Entertainment launched in May 2018 and is responsible for the optimisation of the venue through the operation of non-MLS events it hosts.

The Board of Premiership Rugby has announced that Mark McCafferty will complete his term as chief executive at the end of the current Premiership season in June before being replaced by Darren Childs.

McCafferty will become an advisor to CVC Capital Partners, the private equity firm that recently partnered with the league to grow the profile of the sport. Childs previously worked as chief executive of UKTV and has more than 25 years of experience in senior roles in global media.

Svein Arne Hansen has been re-elected unopposed as president of European Athletics. The term will run for four years, from 2019 to 2023.

NFL team the Green Bay Packers has promoted Kenny Ansel to director of information technology. He will be responsible for technology and systems across all areas of the franchise, facilitating technology employment in a range of business areas.

Pollstar reported that Landon Bahl has been named as booking and marketing manager at the Chesapeake Energy Arena, home of NBA basketball team the Oklahoma City Thunder. Bahl will hold the same role at Oklahoma City’s Cox Convention Center.

Lisa Brown has Eventim UK as sales manager. She was previously client services director at Sheffield-based Ticket Arena & Event Genius, after roles at The Ticket Factory, AXS and Crowdsurge.

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it on our next round-up.