Atalanta secures naming rights partner ahead of stadium revamp

Italian Serie A football club Atalanta has agreed a naming rights partnership for its Stadio Atleti Azzurri d’Italia with Gewiss, a company which offers solutions and products for home automation, energy and lighting.

The six-season deal will commence from the 2019-20 campaign and will see the club’s home renamed as Gewiss Stadium. The agreement comes with Atalanta planning an extensive redevelopment of its stadium.

The Bergamo club last week detailed the first stage of the redevelopment plans. The stadium’s capacity is set to be boosted from 21,300 to 24,000 as part of a €40m (£34.6m/$44.6m) project that will be completed in 2021.

Atalanta said the Gewiss deal represents much more than a sponsorship agreement, with a joint desire to make Bergamo an incubator of ideas and innovative projects. Initially, Gewiss will work to enhance lighting at the stadium as well as improve its energy management.

Luca Bosatelli, vice-president and CEO of Gewiss, said: “The decision to combine the name of Gewiss with the nerazzurri colours stems from the desire to establish the bond with our beautiful city and contribute to achieving the most ambitious sporting goals, both in Italy and in Europe.

“Bergamo deserves a modern, innovative stadium where you can express your attachment to the nerazzurri team, living and breathing the wonderful emotions that only football and sport can give. The agreement with Atalanta solidifies the will of Gewiss to support sport and the millions of athletes, both young and adults, who every day dedicate energy and passion to sport.

“The path we have started with the Digital Sport Innovation project aims at modernising sports facilities throughout the country. We want to make our contribution to the growth of the Italian sports movement by putting our experience and our know-how at the disposal of all Italian sports federations.”

Image: Ago76