Mobile technology firm Vodafone has been named the main club partner for Wasps Rugby and Wasps Netball, bringing 5G capabilities to Ricoh Arena.
The implementation of the technology will include augmented reality half-time entertainment services at the 32,600-capacity arena, with fans able to enjoy enhanced content through 5G smartphones and headsets.
Under the two-year agreement, Vodafone’s logo will be featured on both teams’ uniforms for the 2019-20 season.
Stuart Cain, managing director at Wasps, said: “The West Midlands is at the forefront of the UK’s 5G investment programme so it’s a major achievement for Wasps to secure a partnership with such a well-known global business that allows us to harness this technology.
“The potential for 5G is huge. More than 1.6 million people visit Ricoh Arena every year and there are thousands of local business across the region that could benefit from this emerging technology.
“It also positions Vodafone as a major investor in the region’s economy as the 5G roll-out gains more traction across the West Midlands Combined Authority region.
“We look forward to announcing further plans along with the new shirts for the 2019/20 season in the near future.
“We would also like to thank Land Rover for their support as a partner in recent years and we continue to have a very close working relationship with the company.”
A new innovation centre, similar to Vodafone’s digital innovation hub at MediaCityUK in Salford, Greater Manchester, will be developed to benefit businesses and start-ups across the West Midlands and Warwickshire.
Full details of the partnership will be announced later this summer when Wasps Rugby’s new shirt is launched.